Changing your layout profiles on your various blogs and social networks is actually a snap. With every update and new addition to each site, the ease of dressing up for the holidays gets better. Changing your layout to pose for Halloween is especially fun.
The dawn of Web 2.0 and the flourishing social networks and online communities it has spawned has, for many, upped the stakes in the marketing and advertising world. More than anything, online social networks make it possible for people to communicate - whether this is on a social or a business level. In particular, the technique of viral marketing benefits from using social networks as a platform, as is made clear from the success of the world’s most popular social sites.
From the early days of Friends Reunited to the modern success of the likes of MySpace, Bebo and Facebook, social networks have always presented advertisers and marketers with a burgeoning audience. However, using the internet to market a product isn’t something that began with Web 2.0, strictly speaking: the late 1990s show clear evidence of people using the internet as an effective tool of social marketing.
In 1999, for instance, the independent horror film “The Blair Witch Project” used the unprecedented tactic of using its official website to suggest that the film was an actual event. The movie, presented as a piece of amateur documentary footage about three teenagers who disappear while making a film about a local legend, had only a budget of $25,000 but went on to gross over $248 million worldwide - primarily as a result of its successful and unique online viral marketing campaign.
Today, new and upcoming bands need no longer seek a record deal in order to gain fame and popularity: MySpace’s rapid word-of-mouth circuit ensures that any band across the world that’s gaining attention does so by appealing to a core group of MySpace users and waiting for them to tell their friends.
The recent launch of the Facebook Marketplace platform also suggests that marketers are becoming increasingly tuned to the benefits of viral marketing via social networks. Facebook Marketplace allows users and businesses to post free classified ads on the site, while Facebook Platform is an API that allows for the development of applications to be placed on the website.
The most recent Facebook success story comes in the form of iLike - an online music community that was struggling to get its name noticed only a month ago. But today, directly as a result of its utilisation of Facebook Platform, iLike is the fastest growing digital music application on the web, with over one million new users per week and information requests from record labels coming in every half an hour.
However, social networks aren’t just a great viral marketing tool - they’re also a fantastic way for marketers and advertisers to share information and tips with one another. For example, if you’re in the marketing industry, seek out an online marketing communications community that befits your particular line of interest. You’ll find blogs from magazines and leading marketing experts, as well as active discussion forums and specialist news posts on which you’ll be able to comment.
Moreover, online marketing communities can be a great place to make new contacts within your industry and, if you’re looking for a new job, can provide you with invaluable sources of information about the best companies to work for and who’s recruiting right now. After all, viral marketing can work on marketers too!
.. you probably are since MySpace currently has 194 MILLION registered members.
Did you know that there are only four countries in the world (China, India, United States, Indonesia) with more than 194 million citizens?
That is, if MySpace was a country it would be the fifth largest in the world.
The scale of this platform is staggering and that’s why I think you are missing something if you do not have a footprint on this unique social networking platform.
One of the most vital aspects of this recent marketing concept which every business owner should be aware of is that it’s completely free. With the right idea, intuition and planning; viral marketing on social networking websites can return thousands of client prospects to any business website.
Social networking website, as the name suggests, are networks of people and friends who use the Internet to communicate, socialise and share, all through one website. Common websites of this nature are Myspace, Facebook, Bebo and many others.
Videos online are being used for facilitating conversations between people and is one of the biggest growth areas on the web. Videos online are growing faster than any other aspect of online marketing—more than 71% this year, according to eMarketer projections.
This site is great! I’m browsing through thousands of pages of personal information (false or not), I can go through hundreds of pictures of people from my area wanting to add me as their online friend and I can email these girls or guys to tell them whatever I want. Sounds great right? Well not really, you see I’m almost 30 and these “online friends” are 13, 14 and 15 years old. These could be your kids and they are definitely not safe.
