Digital And Technology Blog

If someone told you about twelve years ago that by the year 2007, blogging would make a lot of people rich enough to quit their day jobs and be financially secure, would you believe them? Would you even know what blogging is? The answer to both questions is most likely a resounding NO. But look where we stand now. Today is an age of Internet millionaires who made their fortunes online through various means, one of which is a simple yet powerful thing called blogging.

Following on from yesterdays post - Part 1…

There were 2 blogs that I found that helped me more than the rest (and still do), and first introduced me to structuring blogs from a business point of view, planning them and promoting them using business and marketing techniques. They are Problogger.net by Darren Rowse and Entrepreneurs-journey.com by Yaro Starak. They are both packed with help and information about blogging, from their wealth of experience and knowledge. I also subscribed to the Blog Traffic King newsletter through Entrepreneurs-journey.com giving tips on traffic generation for your blog.

Blog Marketing- what you should know

Blog marketing is just what it says. It is a method of marketing or selling by means of blogs. Blogs are a simple and easy way to establish a presence on the Internet. They can be used to bring your business or product to the many millions of searchers on the Internet. But what exactly are blogs?

Blog is a derivative of the term Weblog. They started out as personal entries or diaries on the web, and soon were adopted and adapted by business to reach more market, hence the term blog marketing.

You can hardly move on the Internet these days without tripping over someone’s blog. But what is a blog for and how does it fit into your business? Why is blogging so important for a business?

The emergence of blogging as a business tool is down to Google. Had they not appeared on the search scene and revolutionised the Internet we would not be seeing blogs enter the e-business toolkit. If you can conceive of an Internet in pre-Google days, search engines were floundering; they were slow and often returning irrelevant results. There was a general opinion that search was dead – it wasn’t very effective and no one was making any money from it. The Google-boys changed all that with their mission to organise the world’s information and make it easily accessible1.

Blogging is very popular these days. One feature that has increased its popularity is the fact that anyone can make his or her own blog entry. However, if you’re serious about blogging and want to turn a profit from it, you might benefit from a number of useful tips. Here are six interesting ways to multiply your blogging:

1. Create your very own blog site. Posting your entries on your very own blog site is the way to go. You can also benefit from a catchy blog name that people will easily remember.

If you are new to blogging chances are you may be unsure of what the best and most effective approach to gaining maximum benefit from time and effort invested. A primary goal for blogging should be to gain visibility, credibility and market reach for your efforts.

The following are some easy to apply strategies that will get you well on your way to becoming a competent blogger.

Determine Your Purpose
The first thing you need to do is determine what is the purpose of your blog. Are you blogging for fun or is this a viable part of your overall branding and marketing strategy?

RSS is known as “Really Simple Syndication” or “Rich Site Summary.” It is a tool that can save updated content on your favorite website or blog. It updates material by scanning websites via an XML code that sends the information to subscribers. If you want to share your website, RSS, makes it really simple. You place your content in an RSS document. Next, you register your content with a website that provides RSS feeds or aggregator.

A favorite topic that I write about is advice for small business website owners to add fresh content often for the benefit of their visitors. Those visitors include search engine crawlers, and the search engine optimization value is enhanced by adding new content frequently. A small business blog is the perfect way to create new site content, and making a post once a week may give you an edge over your competition.

Consider how many of your small business competitors have a blog. The majority do not. If you are a blogger, a weekly post could be the key advantage beating out the competition and attracting new prospects to your website.