Digital And Technology Blog

Multimedia has seen increasing usage over the internet especially in sales letters and affiliate pre-sell pages. There is no stopping multimedia to becoming the next technology for online riches…

How can audio and video increase sales and make more money for you?

Simple really! It can be used to aid the sales process inside a sales letter. For example you can incorporate audio testimonials and video case studies. All of the biggest launches in internet marketing history involve multimedia of some kind.

Think John Reese’s Traffic Secrets, Mike Filsaime’s Butterfly Marketing, Michael Cheney’s Adsense Video and more recently Chris Mcneeney’s Day Job Killer.

As Web-video presentations increase in popularity as a means of delivering marketing messages over the Internet, there will be the inevitable major successes and unfortunate failures. It is only a matter of time before Web-video becomes the dominating vehicle for businesses that are serious about marketing communication.

The businesses that will be successful will learn how to use the medium beyond its technical implementation, focusing instead on the psychology elements that communicate beyond mere surface meaning.

Multimedia Modeling and Vicarious Observation

Albert Bandura, distinguished psychologist and expert in the field of social learning theory, points to television commercials as an important influence on social learning through multimedia modeling and vicarious observation.

Everyday consumers commonly think of online businesses as high technology enterprises. While there are indeed some websites that deal in high tech merchandise, most vendor websites trade mostly mundane materials like clothes, beddings and linen and other ordinary stuff we use in our daily lives. With common enterprises like these, the website is only another selling point for their inventory. What will be mostly displayed in these websites are pictures and short text descriptions of products. On the other hand, vendors that deal with high tech materials design their websites in such a way that it reflects the level of technology they work with.

In part 1 of this article I talked about the benefits of having testimonials on your site and what a boost “talking testimonials” can give you. This time I’m going to show you some ways you can get the audio from your satisfied customer’s mouth onto your web site - quickly and easily.

When using a “self service” audio tool, you’re responsible for getting the testimonial from the happy client into an MP3 file. If you’re in the same location as the person you can use a handheld MP3 recorder and go straight from voice into the correct file format. Then it’s just a matter of copying the file from the recorder to your computer.

Have you ever had a good idea, maybe a great idea, only to find that someone else already ready did it? Frustrating. You want to be a success and who doesn’t? It’s why you do what you do, why you put-up with what you put-up with? But it all gets so frustrating.

It was only few years ago that I purchased my first audio info-product. It was written and produced by a well-known internet marketer … an expert in his field … and if I said his name, chances are you would likely know exactly who I’m talking about.

I was really excited to get my new package … and of course couldn’t WAIT to hear it. After all, I was an audio learner, and was chompin’ at the bit to finish the download and start the audio.

But as I clicked the play button I was SHOCKED! It sounded like a bubbling fish tank!