February
21
21
Why Paid Inclusion is better than PPC advertising
Category: Se TacticsWhen search engines pay website owners a percentage of the bid cost,
you’re just looking for trouble.
This is the problem with Pay Per Click (PPC) advertising, especially
with smaller named search engines. Many websites request or even pay
there visitors to search a specific search engine and click on a
result. This just sends advertisers fake leads and causes problems for
the advertisers that paid for the keyword listing. Many PPC search
engines offer webmasters up to 80% of the bid price. For example, let’s
say I pay ‘Example Search Engine’ $1 for the keyword Viagra, they then
pay webmasters $.80 per visitor they send that searches and clicks on a
bided search term. You can see why PPC can be a problem.